TUPPERWARE(ISBN=9781560989202) 英文原版 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

　　From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware

has become an icon of suburban living. Tracing the fortunes of Earl

Tupper's polyethylene containers from early design to global

distribution, Alison J. Clarke explains how Tupperware tapped into

potent commercial and social forces, becoming a prevailing symbol

of late twentieth-century consumer culture.

Invented by Earl Tupper in the 1940s to promote thrift and

cleanliness, the pastel plasticwares were touted as essential to a

postwar lifestyle that emphasized casual entertaining and

celebrated America's material abundance. By the mid-1950s the

Tupperware party, which gathered women in a hostess's home for

lively product demonstrations and sales, was the foundation of a

multimillion-dollar business that proved as innovative as the

containers themselves. Clarke shows how the “party plan” direct

sales system, by creating a corporate culture based on women's

domestic lives, played a greater role than patented seals and

streamlined design in the success of Tupperware.

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书籍介绍

From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture.

Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. Clarke shows how the “party plan” direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.