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书韵星辰坊 -Transnational Management

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Transnational Management书籍详细信息

  • ISBN：0071232281
  • 作者：暂无作者
  • 出版社：暂无出版社
  • 出版时间：2003-9
  • 页数：850
  • 价格：100.30
  • 纸张：暂无纸张
  • 装帧：暂无装帧
  • 开本：暂无开本
  • 语言：未知
  • 丛书：暂无丛书
  • TAG：暂无
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内容简介：

Book Description

Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

Synopsis

"Transnational Management: Text and Cases, 4e", Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. "Transnational Management" focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

Book Dimension

Height (mm) 230 　　　　　　　　　　　　　　 Width (mm) 193

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书籍介绍

Book Description

Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

Synopsis

"Transnational Management: Text and Cases, 4e", Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. "Transnational Management" focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

Book Dimension

Height (mm) 230 　　　　　　　　　　　　　　 Width (mm) 193

书籍真实打分

  • 故事情节：9分

  • 人物塑造：7分

  • 主题深度：3分

  • 文字风格：4分

  • 语言运用：8分

  • 文笔流畅：9分

  • 思想传递：7分

  • 知识深度：9分

  • 知识广度：7分

  • 实用性：7分

  • 章节划分：6分

  • 结构布局：9分

  • 新颖与独特：6分

  • 情感共鸣：6分

  • 引人入胜：4分

  • 现实相关：6分

  • 沉浸感：5分

  • 事实准确性：4分

  • 文化贡献：9分

网站评分

  • 书籍多样性：6分

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  • 网站更新速度：8分

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  • 搜索功能：3分

  • 下载便捷性：9分

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下载评价

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Transnational Management分类索引数据信息

ISBN：0071232281
出版社：暂无出版社
出版日期：2003-9
作者：暂无作者
TAGS：暂无
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