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Why Dubai?

It's been called the fastest-growing city on earth-a hub for the Gulf region experiencing unprecedented growth in energy, financial services, consumer goods, hospitality, retail, real estate, technology, shipping, and countless other industries. According to global strategist and advisor to Fortune 500 companies Aamir A. Rehman, no truly global firm can afford to ignore the booming Gulf region. The key, however, is to approach the region with savvy strategies for managing risks and drawbacks, while crafting business models designed for this unique market. Welcome to Dubai & Co .

This up-close, in-depth guide will help you to: Deepen your understanding of a region of critical importance to global business

Change your perceptions about the Gulf states and the broader Middle East Create corporate strategies that fit your firm and the region Expand your international business to make it faster, bigger, and better Access Gulf capital more effectively, enabling expansion and generating both local and global profits

This essential hands-on book will show you how to successfully navigate the region's most attractive markets: the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman. You'll learn the key characteristics of each country-historical, demographic, political, economic, and regulatory-in order to adapt your business to each unique environment. You'll hear stories of major companies that paved the way for your success. Whether you're already doing business in the Middle East or just thinking about expanding your company into new markets, Dubai & Co . is the perfect guide to one of the greatest growth opportunities in the world.

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长期来看，对GCC国家有雄心壮志的跨国企业，除了投资当地人力资本外，别无选择。即使当地教育水平提升，外界的培训条件改善，企业本身的培训还是非常重要，企业可借此获得全球工作人员所需的具体技能和知识。除了正式培训外，学生的实习计划、员工的辅导计划，可能需要相当时日才能在公司和市场建立人力资本的基础。这类计划也有助于建立商誉，像花旗银行、通用电气之类的跨国企业都是如此。

在阿联酋，花旗银行推出有名的“花旗银行实习计划”。在这项为期一年的计划中，公司在全球各地招募阿联酋国籍的人才，在实习期间接受各种银行部门培训。到了年末，这项计划的毕业生进入就业市场：他们可以申请花期银行的空缺职位，也可以申请金融服务业其他公司的职位。花旗银行通过这类计划多次获得阿联酋政府颁发的人力资源开发奖。

花旗银行这类计划既有效又有战略性。其中一个原因是，公司有机会提前“审视”阿联酋各大学顶尖的学生，让他们在公司工作一段时间，然后评估是否可以长期雇用。绩效最优秀的人才可以留下来，而其他人可以进入其他公司。第二个原因是，这些项目的设计让公司或学生都无须对一年后的事情做出承诺：这就是预先排除了当地人才雇用合约终止，以及可能出现不愉快。第三，这些计划让公司有机会和大量的人才互动，而这些人日后说不定会成为他们的个人及机构客户。他们在实习时期建立的美好回忆，说不定未来会为公司带来庞大的业务量。

通用电气也是一个很好的例子。2005年，在卡塔尔成立通用电气科技与学习中心这个规模巨大的机构，借此投资海湾地区的人力资本。这项计划广受好评，而且对渴望在GCC区域拓展业务的公司来说，也很符合商业上的逻辑。

通用电气于2005年宣布一项为期5年、耗资5000万美元的投资案，将在卡塔尔的科技园区兴建科技与学习中心，旨在为通用电气在中东、非洲、欧洲、亚洲的客户提供技术培训，并针对该区域相关主要产品线（包括石油、天然气、水）从事...

书籍介绍

在线阅读本书

Why Dubai?

It's been called the fastest-growing city on earth-a hub for the Gulf region experiencing unprecedented growth in energy, financial services, consumer goods, hospitality, retail, real estate, technology, shipping, and countless other industries. According to global strategist and advisor to Fortune 500 companies Aamir A. Rehman, no truly global firm can afford to ignore the booming Gulf region. The key, however, is to approach the region with savvy strategies for managing risks and drawbacks, while crafting business models designed for this unique market. Welcome to Dubai & Co .

This up-close, in-depth guide will help you to: Deepen your understanding of a region of critical importance to global business

Change your perceptions about the Gulf states and the broader Middle East Create corporate strategies that fit your firm and the region Expand your international business to make it faster, bigger, and better Access Gulf capital more effectively, enabling expansion and generating both local and global profits

This essential hands-on book will show you how to successfully navigate the region's most attractive markets: the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman. You'll learn the key characteristics of each country-historical, demographic, political, economic, and regulatory-in order to adapt your business to each unique environment. You'll hear stories of major companies that paved the way for your success. Whether you're already doing business in the Middle East or just thinking about expanding your company into new markets, Dubai & Co . is the perfect guide to one of the greatest growth opportunities in the world.